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How to Market Your Business Online and Offline

You own a business, but how are you getting the word out about your products and services? It doesn’t matter whether you have a home business, internet business or brick and mortar. Advertising it on the web is just as important as marketing it offline. Combining the two methods is key to ensuring that the max amount of people hear about your company. The following tips can be used whether you’re a new business or been around for years.

Social Media is Your Friend

A lot of old school business owners are reluctant to use the web, let alone social media, to advertise their businesses. Those that aren’t using social media are shooting themselves in the foot and making it difficult to bring in more foot or internet traffic to their businesses. Social media is a unique platform that allows brands to present and showcase themselves as people. Consumers like to follow and purchase from entities that seem real.

Improve Your Visibility On Google

Google is the most popular search engine today, but there are others that are equally important to rank on, including Bing and Yahoo. Having your website ranked on these search engines is essential for making it easy for customers and prospects to find you. Posting content on social media and using keywords in your site content can help to improve your search rankings. The more likes a post gets, the more relevant Google believes it is.

Attend Local Events

On the offline front, you can meet with other local businesses and prospects at local events. Depending on the industry you’re in, you can find community happenings that would put you in the same place as them. For instance, you can buy a booth at a business or beauty expo at the community park to showcase your products and services.

Host Your Own Event

If there aren’t that many happenings in your locale, you can make them happy. Host an event and invite all of your local businesses and locals to attend. Make sure to plan it so that everyone gets something out of it. You can hire musicians, artists and other entertainers to help build up the crowd. Be prepared to pass out your marketing collateral that you printed out from Vistaprint, such as business cards and brochures.

Get On YouTube

Millions of people are watching millions of hours of YouTube content each week. If you have something to say to your audience, then do it on YouTube. Research the others in your industry who are on YouTube and see what their channel is about and how popular it is. See if you can offer a different perspective or touch on topics that haven’t been discussed yet. Pay attention to the questions your audience has, so you can focus in on answering them.

Marketing a business takes a lot of diligence and effort. With the right tools and know how, you can maximize your brand’s visibility and potentially draw in more clients. Test out different methods to see which of them offer the best results.