Paste your Google Webmaster Tools verification code here

Why there is need of keyword research

The challenge is the most online business owners don’t really understand the value of it or whether or not it’s important for them to perform it. In this report, we’ll dive in depth into what key word research is and why it is critical for you and your business.For any type of seo work our site Small Seo Tools provides 100% free tools for any work related to SEO.

What Is Keyword Research?

Keyword research is the process of brainstorming, researching and picking which keywords to target in your business.

Usually keyword study comes in two parts: Selecting your principal keywords and niche, then selecting specific low-competition key phrases to dominate and target.

Small seo tools

small seo tools

small seo tools

Doing keyword research is critical in many ways. What are the advantages of doing keyword research?

To start with, you’ll save yourself a lot of time by doing the proper keyword research. Rather than building your sites and hoping that it’ll work, you are figuring out whether or not it’ll work before you build a single page.

You’re only putting work into creating campaigns and webpages that you know are specifically targeted for keywords most likely to attract buyers and traffic.

You will also learn a lot about your niche in the keyword research procedure.

The Hazards Of Not Doing Proper Keyword Research

What could happen if you don’t do your keyword research correctly?

What’s most likely to happen is you will spend a whole lot of time creating and promoting your site, only to have very little to no returns.

Imagine putting in all the psychological, emotional and physical exertion of building a website. All of the hopes and dreams of the cash which you would like to make. Just to have all that wash down the drain.

Not doing your keyword research when you’re starting a website is like opening a restaurant without even doing research on the location you’re opening the restaurant at.

If you’re opening a restaurant, wouldn’t you need to understand how many people come by this place every day? How many different restaurants are competing in this area? Wouldn’t you need to do your research to see if there is another place in town with even more visitors and need yet has less rivalry?

Keyword research works very much the same way. Before you build a single page, you ought to know how much traffic you can reasonably expect, plus just how much competition you have.

The Way It Works: Selecting Your Main Keywords

The first step to any keyword research process is to select your primary keyword(s).

Each will bring in a very different audience of people, have different visitors statistics and different levels of competition.

The keywords you choose should:

• Give you a foot in on what would otherwise be quite a competitive sector.
• Allow you to start by targeting sub-niches, but then work your way up to ranking for broader and broader keywords.
• permit you to begin getting traffic at this time by targeting less competitors keywords.

Picking the right keywords will determine how well your entire business does. It’s not merely a part of your traffic plan, but its part of your advertising strategy.

It is very hard to change how you brand yourself after you’re known in your industry. Select your keywords carefully, before you begin. That way you won’t have to go through the expensive process of changing your brand in the future.

Laser-Targeting Keywords Developed To Rank

As soon as you’ve done your research on what broad category of keywords you are targeting, the next step is to choose certain key phrases to target. You goal when selecting these keywords is to really get on the top 1-5 places on Google.

In the beginning, the search phrases you are likely to target will be very low traffic and quite low competition. As your website grows, your PageRank increases and كيرلا الهندyour authenticity in Google’s eyes develops, you’ll target higher and higher traffic search phrases.

Every keyword which you choose to goal should also contain or be closely related to your main keywords. This allows you to instantly rank for the reduce traffic keywords while you simultaneously build towards rank well for your main keywords.

Two Cases

To illustrate just how big of a difference doing your broad and targeted keyword search makes, let us take the example of two companies in the same area.

Let’s say there are two business owners both targeting the wellness field. They have a revolutionary system that allows dieters to eat nearly whatever they want and still lose weight. Not only that, it is sustainable and healthy in the long term.

Example #1

Bob, the first business proprietor decides that his merchandise is so good that he doesn’t need to perform keyword research.

He decides to simply create a web site about weight loss, talking about his product and selling his merchandise. Developing his site takes about 40 hours (or cost him roughly $2,000 if he opted to pay for it).

Creating his merchandise took approximately 100 hours.

In actuality, his website is buried under 20 pages of competition!

Even after putting a bunch of effort into getting backlinks, he’s not going to get any traffic, since the key words he selected were simply too competitive. He’s up against individuals will million dollar كيرلا الهند advertising budgets. Businesses that have whole marketing and advertising teams devoted to just SEO. How can his startup business maybe compete?